Marketing Idea #47: Host a Competition
Host and promote a competition. You can call it “The Great ____________ Race.” Set up a small number of teams, each with a small number of participants. One team wins upon accomplishing the appropriate...
View ArticleMarketing Idea #50: Hold a Cooking Contest
A restaurant might have a cooking contest for newly graduated local chefs. During the event, the restaurant would charge ten dollars per person to sample all the showcased dishes. Attendees must vote...
View ArticleMarketing Idea #51: Window Display Contest
Conduct a window display contest (instead of a sidewalk sale). Make voter cards available, and encourage participants to vote on their favorite display. Offer free samples to entice voters to try your...
View ArticleMarketing Idea #49: Community Day
Hold a Community Day. Offer your goods or services to your local community at a free or reduced cost. Work with other local businesses and the media to promote your event. This is a great way to give...
View ArticleMarketing Idea #56: Conduct a Seminar
Offer an adult education class or seminar. This may be something you conduct through a local school or university, or it could be offered through a local business association or group. Your intent is...
View ArticleMarketing Idea #52: Join an Art Hop
Participate in a local gallery hop, where local artists bring their wares to display at a collection of stores and businesses. Maps of participating businesses are provided, and the event is advertised...
View ArticleMarketing Idea #54: How to be Arrested for Fundraising
A number of good causes offer a “lockup” program to enlist members of the community in raising funds. The idea is to publicize a mock arrest and jailing (though you may really be handcuffed and driven...
View ArticleMarketing Idea #46: Throw a Party
Whether a holiday or a “client appreciation” party, getting your clients together in the same room and collectively thanking them for their loyal patronage can help you make clients (and friends) for...
View ArticleMarketing Idea #83: Tradeshow Giveaways
The best and most obvious reason for visiting some tables at trade shows is for the free giveaways. You will find that many people will make the rounds to collect the free stuff. In some cases, the...
View ArticleMarketing Idea #127: Silent Auctions
Not only do silent auctions bring in money for your cause, they can also be a great marketing idea for nonprofits seeking new donors. Because you’ll need to do a little pavement-pounding to collect the...
View ArticleWhy Offer Gold for Your Next Fundraiser
At a time when donors are less open-handed as a result of a tough economic climate, and their willingness to commit to new products or services is curbed; it has become unsmilingly challenging for...
View ArticleMarketing Idea #55: Host an Adult Spelling Bee
Host an adult spelling-bee competition to help raise money for your cause. Much like a walk-a-thon, participants are called upon to gather donations from their support network, based on the number of...
View ArticleMarketing Idea #53: Start a Sidewalk Sale
Just because you provide a service instead of a product, it doesn’t mean you can’t participate in sidewalk sales. Use sidewalk sales to: Get to know your neighborhood and its foot traffic. Educate the...
View ArticleMarketing Idea #48: Hold a Children’s Art Sale
Hold a children’s art sale. It may be as simple as having a local class draw on gift bags then selling those original artwork pieces to raise funds to sponsor a needy family for Christmas. Better: A...
View ArticleMarketing Idea #47: Host a Competition
Host and promote a competition. You can call it “The Great ____________ Race.” Set up a small number of teams, each with a small number of participants. One team wins upon accomplishing the appropriate...
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